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VRC Holding Out For 'Fair Value'
The Victorian Racing Club (VRC), which manages the world-famous Flemington racecourse, is the only club yet to sign up to the new media rights deal that would see Victorian racing broadcast on a dedicated free-to-air channel for the next five years, reports racing.com. VRC chairman Michael Burn is supportive of the proposed Seven West Media deal, but says he won't commit until his club gets what he deems to be fair value. "At this stage we're not satisfied that what's been put to the VRC equates to fair value for what we bring to the table, so we'll continue to discuss with RVL how we can ensure that outcome is achieved," said Burn. "When we do that, we'll be right behind the new direction but it's important for the club that we achieve fair value for the premium content we bring to the table. I remain confident that will happen, with goodwill all round, I think that's what will happen." Until the VRC signs off on the deal which has received the imprimatur of the other clubs, Victorian racing will not be seen on television with Tabcorp blacking out the coverage on Sky Racing. "We're obviously conscious of that - nothing has a higher priority for us at the moment," said Burn. "We're devoting all the energy we possibly can to resolve that issue and ensure we get fair value for what we bring to the table."