New VRC Chief Executive Officer Appointed

The Victoria Racing Club (VRC) announced the appointment of highly respected business leader, Kylie Rogers, as its new Chief Executive Officer. Ms Rogers joins the club after spending the past seven years at the Australian Football League (AFL), including in her most recent role as Executive General Manager – Customer and Commercial. Boasting a wealth of experience across sport, commercial, media and major events, Ms Rogers becomes the VRC’s fourteenth CEO. VRC Chairman Neil Wilson said Ms Rogers’ extensive experience led to her being selected from a list of high calibre candidates through an intensive process over the past six weeks. “Wilson stated, “Kylie is one of Australia’s most well-known and respected senior executives. Having more than 25 years’ experience working across the AFL, Mamamia and Network Ten, she brings a high level of commercial acumen, and impressive customer and media experience across major events, entertainment and sport. “As part of an impressive resume, Kylie has overseen the significant commercial growth of the AFL, been instrumental in the redevelopment of Marvel Stadium, the growth of AFL’s digital and marketing platforms, and has been pivotal in improving the customer experience and fan acquisition strategy.”He added, “We believe Kylie’s career experience and leadership qualities are extremely well aligned to our strategy and the delivery of the next exciting chapter for the VRC, which includes accelerating our local and global ambitions across racing, events and media, including the Melbourne Cup Carnival, and to build the next generation of the Flemington Racecourse precinct as a year-round sport and entertainment destination.” Ms Rogers will begin her new role on 1 September.

Incoming VRC CEO Kylie Rogers and Chairman Neil Wilson (pic: supplied)